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Lucky Penny Media, Toronto Beaches announce partnership

Updated: Jun 24, 2021


“We’ve watched the talents of the Lucky Penny team, and we don’t think there are many companies that understand sports, and lacrosse specifically, as well as they do. We’re really fortunate to have them working on our brand.”

(TORONTO, ONT, June 24, 2021) Lucky Penny Media has announced a formal partnership with the Toronto Beaches Jr A Lacrosse Club.


With this partnership, Lucky Penny will be overseeing brand and marketing strategy for the Beaches.


“We’ve watched the talents of Charlie and the team that he has put together at Lucky Penny Media, and we don’t think there aren’t many companies that understand sports, and lacrosse specifically, as well as they do,” said Beaches Owner Reid Acton. “We’re really fortunate to have them working on our brand.”


In addition to branding and marketing services, Lucky Penny Media will also serve as a resource for athletes to grow their own personal brands, both on and off the floor. LPM will work closely with the Beaches Leadership team of Reid Acton, Clem D'Orazio, Reilly O’Connor, and Jason Shuttleworth on the vision of the organization, and help spearhead return to play operations for 2021.


“We are thrilled to team up with the Beaches and help the team achieve their goals, both on and off the field,” said Charlie Ragusa. “The Beaches are comprised of world class coaches and staff, who have worked at the highest levels of lacrosse in the world, and have a vision of growing the sport across the GTA We are excited for what this summer and the future has in store, and we look forward to growing alongside this first-class organization”


The Beaches have been a marquee franchise in the Ontario Junior Lacrosse League (OJLL) for the past three decades. Lucky Penny has a simple philosophy:


Founded in 2020, Lucky Penny specializes in marketing, graphic design, and social media consultation, among other services. We have been very fortunate in our short time to work alongside some incredible organizations, including the Premier Lacrosse League, Halifax Thunderbirds of the National Lacrosse League, GRIT Athletics, and the Iroquois Nationals.


For more information, contact LuckyPennyMedia@gmail.com

“You grow, I grow, we grow.”


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